A comparison with the Wix product.

Wix is a draag and drop website builder.  Forest Wki operates on the level of a tree of HTML, CSS, Javascript and content objects. 

From Wikipedia

Wix.com Ltd. (Hebrewוויקס.קום‎) is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools.[4] Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, CanadaGermanyIndiaIrelandLithuania, the United States, and Ukraine.[3]

Users can add social plug-ins, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their web sites using a variety of Wix-developed and third-party applications.[5][6] The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades.[7]